Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > Hardware - Troubleshooting and Discussion > iPod, iPhone & iPad > What it actually cost Apple to make the 4S, UK Newspaper

What it actually cost Apple to make the 4S, UK Newspaper
Thread Tools
Senior User
Join Date: Aug 2007
Location: U.K.
Status: Offline
Reply With Quote
Nov 13, 2011, 01:52 AM
 
According to UK Newspaper ..

Out of contract, the iPhone 4S will cost you £499 in the UK

Interesting diagram if nothing else !




Apple's iPhone 4S price: How much it really costs to make | Mail Online

Plus of course, software development costs, and a bit of profit for Apple.

iMac Intel Core i5, 2.5GHz, 4GB RAM, 500GB 21.5" Monitor 10.7.4.
iMac 17" 2.0ghz Intel Core 2 Duo w 3gb memory (White one) 10.6.8.
Internal 500gb / 160gb plus External 500gb x 2 (2x Time Machine)
     
P
Moderator
Join Date: Apr 2000
Location: Gothenburg, Sweden
Status: Offline
Reply With Quote
Nov 13, 2011, 10:57 AM
 
If it's that cheap, I wonder why everyone isn't making one and putting the free android on it. Android is winning, you know!

Hint: assembly costs, the development costs for the production line, and the minor detail that these prices only come if you buy millions of them
     
Mac Elite
Join Date: Aug 2005
Location: Vancouver, BC
Status: Offline
Reply With Quote
Nov 13, 2011, 12:14 PM
 
+ R&D, Distribution, Marketing, Support infrastructure...
     
Professional Poster
Join Date: Jan 2003
Status: Offline
Reply With Quote
Nov 14, 2011, 11:42 PM
 
but it does make good headlines...and traffic to your site...
     
Administrator
Join Date: Apr 2001
Location: San Antonio TX USA
Status: Offline
Reply With Quote
Nov 15, 2011, 06:05 AM
 
I do not see anything about the cost of developing and building the production tools, nor about the cost of staffing the parts inventory, the assembly, and the warehousing of completed units. Payroll is often a very significant part of the cost of a product, whether it is manufactured by a human-staffed assembly line or a robotic one.

Still, the cost of the major parts is an interesting bit of information.
Glenn -----
OTR/L, MOT, Tx
     
Professional Poster
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Nov 15, 2011, 06:18 AM
 
Also no mention of the A5 CPU price.

Foxconn will have a markup too.
MacBook 2.0GHz CD; MacBook Pro 15" 2.4GHz Late '08; PowerMac G4 MDD Dual 1GHz; 3x Xserve G4 1GHz; Mac Mini 2GHz; Big pile of broken and working bits;
     
Mac Elite
Join Date: Oct 2000
Location: Oakland, CA
Status: Offline
Reply With Quote
Nov 15, 2011, 08:57 AM
 
Originally Posted by ghporter View Post
I do not see anything about the cost of developing and building the production tools, nor about the cost of staffing the parts inventory, the assembly, and the warehousing of completed units. Payroll is often a very significant part of the cost of a product, whether it is manufactured by a human-staffed assembly line or a robotic one.

Still, the cost of the major parts is an interesting bit of information.
Because most of that stuff is outsourced to Foxconn... add in the volume discounts... and it still doesn't add up that the damn thing should cost $650 unlocked, IMO. Average electronics are about a 10%-15% markup from cost, except Apple. Where it is usually 300% or more.
     
Professional Poster
Join Date: Mar 2004
Location: UK
Status: Offline
Reply With Quote
Nov 15, 2011, 09:17 AM
 
$650 = £410 Give or take.

The Daily Mail says £113. Add on another £20 for the CPU and any smaller parts they left out of their half-assed calculations. Add at least 10% to this total to account for the "journalist" who more than likely just shaved at least that much off his total to make the piece even more attention grabbing.
Factor in another £20 for R&D and shipping & logistics. Another £5 for the accessories in the box. Another £5 for the box & other packaging.

We're easily around the £200 mark now which gives us closer to Apple's usual markup on its hardware.
MacBook 2.0GHz CD; MacBook Pro 15" 2.4GHz Late '08; PowerMac G4 MDD Dual 1GHz; 3x Xserve G4 1GHz; Mac Mini 2GHz; Big pile of broken and working bits;
     
Clinically Insane
Join Date: Nov 1999
Location: Where Airbus babies hatch
Status: Offline
Reply With Quote
Nov 15, 2011, 09:44 AM
 
Originally Posted by exca1ibur View Post
Because most of that stuff is outsourced to Foxconn... add in the volume discounts... and it still doesn't add up that the damn thing should cost $650 unlocked, IMO. Average electronics are about a 10%-15% markup from cost, except Apple. Where it is usually 300% or more.
Apple typically has margins of around 35%.

Also, Siri alone set them back around $200 million for the purchase.
     
cgc
Mac Elite
Join Date: Mar 2003
Location: Virginia
Status: Offline
Reply With Quote
Nov 15, 2011, 11:12 AM
 
...Apple prolly spend a few bucks on R&D for the A5...there's so many facts and specifics missing it's really not a useful article.
     
Mac Elite
Join Date: Jan 2000
Location: Columbus, OH
Status: Offline
Reply With Quote
Nov 15, 2011, 04:57 PM
 
This means absolutely nothing.

The iPhone/iPad/iPod Touch are cheap when you consider what it would cost for YOU to make one on your own.
HyperNova Software, LLC
     
Clinically Insane
Join Date: Jun 2001
Location: planning a comeback !
Status: Online
Reply With Quote
Nov 15, 2011, 05:12 PM
 
Originally Posted by msuper69 View Post
This means absolutely nothing.

The iPhone/iPad/iPod Touch are cheap when you consider what it would cost for YOU to make one on your own.
This.

-t
     
Administrator
Join Date: Apr 2001
Location: San Antonio TX USA
Status: Offline
Reply With Quote
Nov 16, 2011, 06:06 AM
 
The unlocked price is inflated to discourage unlocking. But "off contract" pricing is also marked up to encourage users to buy on contract-which helps maintain customer usage. The "subsidized" price is probably fairly close to Apple's price with a modest profit. (Modest here could be anywhere from 5% to 20%.)

To be really instructive, this whole cost discussion should include costs such as contract construction and shipping, i.e. Foxconn's pricing TO Apple per unit including any incentives, plus the costs for getting the parts to Foxconn and for shipping the completed units out from the factory. Then we'd want to know what kind of margins Foxconn manages and what their costs are...
Glenn -----
OTR/L, MOT, Tx
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -5. The time now is 02:16 PM.
All contents of these forums © 1995-2011 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.7 © 2000-2011, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2