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Wil Shipley: On the Creation and Maintenance of Hype
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Fresh-Faced Recruit
Join Date: Feb 2008
Status:
Offline
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If you haven't already seen this:
Delicious Library was released with excellent sales and fawning press (including a Wired piece), all with a marketing budget approaching zero.
Gearing up for Library 2, Wil offers up his advice on shipping hot software, getting the attention it deserves and perhaps even how to be a ladies man like he is.
Viddler.com - C4[1] Shipley: Monster Marketing - Uploaded by rentzsch
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Fresh-Faced Recruit
Join Date: Dec 2007
Status:
Offline
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I'd like to hear from Wil Shipley about what's it like to actually release software. "Uhhhh...... what?"
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Fresh-Faced Recruit
Join Date: Dec 2007
Location: Orland, FL
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Grizzled Veteran
Join Date: Apr 2004
Location: Nagoya, Japan • 日本 名古屋市
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Dude, he drives a Lotus! Has he mentioned that yet?
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Fresh-Faced Recruit
Join Date: Jun 2006
Status:
Offline
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If he does, drive a Lotus, then i understand the delay of DL2 - its just too cool to drive the car ;-). Years ago i had a Super 7.
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Fresh-Faced Recruit
Join Date: Nov 2007
Status:
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I loved that video. I actually sat down and watched the whole presentation. I have to say, Wil is as good as Steve (if not better) at entertaining the audience.
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Fresh-Faced Recruit
Join Date: Dec 2007
Status:
Offline
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How long ago was this presentation done? The way like nothing he tries works in his "demo" makes me think we'll be in double digits before this **** comes out.
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Moderator  Join Date: Oct 2001
Location: San Diego, CA, USA
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Offline
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Originally Posted by MikeShayne 
How long ago was this presentation done? The way like nothing he tries works in his "demo" makes me think we'll be in double digits before this **** comes out.
It was the beginning of last August.
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Chuck
___
"If you mean time-traveling bunnies, then yes."
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