Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Educational sales 'best ever' for Apple in Q3

Educational sales 'best ever' for Apple in Q3
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Jul 24, 2012, 04:21 PM
 
During its latest financial conference call, Apple emphasized that the last quarter was its best ever for Mac sales in the education market, with K-12 and higher-education institutions accounting for a significant portion of overall shipments. Further boosting Apple's standing and sales numbers in education further, the company sold twice as many iPads to educational customers than Macs.

Apple touts great interest by educational institutions in the iTunes U area of the iTunes store, and it is borne out by sales and subscription figures. The iTunes U app has been downloaded 14 million times, with 700 new K-12 schools and districts enrolled in the program. Colleges are joining as well, with 125 new institutions joining. Over 750 new courses have been added, including many that arrived this week. Highlighting the quarter's Mac sales to educational markets, Rutherford County, NC purchased 6,000 MacBook Air portables, and Pueblo, CO is in the process of converting all high school students and K-12 staff to the MacBook Air as well. Apple's Macintosh educational sales fell for most of the last decade, with recent gains spurred by the synergy between the iPad and OS X-based computers. As strong as Mac sales were in the educational market, the iPad was stronger. Exemplifying the trend, one single school district in Mansfield, TX purchased 11,000 iPads. Apple Chief Financial Officer Peter Oppenheimer said the price drop of the low-end iPad 2 helped boost sales to the market. Tim Cook added that Apple has "been very aggressive in this space, and I don't see changing that" in regards to educational sales. The executive also addressed educational systems as typically being "conservative" with technological spending, but Apple is "not seeing that at all with the iPad."
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 08:29 PM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2