Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Early adopters so far satisfied by Passbook uptake

Early adopters so far satisfied by Passbook uptake
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Dec 20, 2012, 11:33 AM
 
Some of the early adopters of Apple's Passbook app are pleased with the response so far, a Wired report suggests. American Airlines, for instance, says it has witnessed a "high uptake" of people managing boarding passes through the app. The airline says it has about 1.5 million active Passbook users, and that 20,000 passes reach iPhone users daily.

Phil Easter, American Airlines' director of mobile apps, hints that the major advantage of Passbook is that companies can push content directly to the lockscreen. This means that a pass can be scanned without even having to launch Passbook or an originating app. Several other airlines have adopted Passbook as well, including Delta, United, Virgin, and British Airways. Another early Passbook supporter is makeup chain Sephora, which says its app saw 38,000 extra downloads on the day Passbook was launched, and that 10,000 "Beauty Insider" reward cards went out. The company says it has 375,000 customers with cards linked to Passbook. Passbook is currently restricted to the iPhone. Apple could conceivably bring it to the iPad, particular with the advent of the Mini, but hasn't expressed any intent so far.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 09:26 PM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2