Apple has formally announced the 2013 Lucky Bag
sale for Japan. The event will take place January 2nd at Apple Stores, and offer a bag costing 33,000 yen (about $390 US) that will typically include a random assortment of products like cases, headphones, and/or an iPod touch. Some bags, though, will contain a high-ticket item like an iPad or even a MacBook Air.
Although Lucky Bags are sold by a number of retailers around Asia as they mark the New Year, in Japan, the Apple one is in particularly high demand. Shoppers will often line up in the early hours of the morning for a chance at the sale, especially as there may only be so many bags. There are also only seven Apple Stores in Japan, further limiting opportunities.