Apple has begun the Australian
and New Zealand
editions of its annual Back to School promotion. In Australia, students, school staff, and parents of students can get a $100 AU gift card with the purchase of a Mac, or a $50 AU card with an iPad with a Retina display. The New Zealand promotion is similar, simply adjusting the cards to $125 NZ and $65 NZ, respectively. The cards can only be used towards apps, books, movies, and music on iTunes.
Purchases must be made between January 15th and April 1st in order to qualify. Apple's North American and European Back to School promos should start in June, as they did last year. The company has a vested interested in pushing educational sales, since the back-to-school season typically sees high computer sales not just for Apple, but other vendors as well.