Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Apple PR takes more active approach with media

Apple PR takes more active approach with media
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Feb 5, 2013, 05:10 PM
 
Apple's public relations office is taking a somewhat more aggressive stance in 2013, notes the Wall Street Journal. The paper points out, for instance, that Apple recently put out a press release for iOS 6.1, a minor OS update; the last release for a non-major iOS update was issued in 2010. Significantly the company has also started sending favorable third-party studies to reporters, such as one predicting that Apple will have as much enterprise acceptance as Microsoft in 2014.

Although it's common for many other companies to bombard the media with minor news, Apple has typically been more reserved, choosing to focus on quarterly results, major product launches, or corporate shakeups. A Journal source claims that the company is simply recognizing more intense competition.
     
Senior User
Join Date: Jan 2008
Status: Offline
Reply With Quote
Feb 6, 2013, 11:07 AM
 
Apple needs to get its game face on in response to Samsung's all-out media attacks, both subtle and direct.

In fact, I'd encourage Apple to fight fire-with-fire and start blatantly ripping off Samsung's more popular features and promote them as their own...give Samsung a taste of its own medicine.

/
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 01:40 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2