Apple has begun hiring for Maps "ground truth" workers
in several more regions around the globe, expanding
beyond recent Australian recruiting
. The new regions include the US, eastern and western Europe, Japan, Asia-Pacific, the Americas, and the Middle East and Africa. In each case Apple is searching for a manager whose team is expected to test new code and data, comparing remotely-collected maps against "known truths" about a region's geography, as well as content in rival mapping applications. In the US, a team must use "local expertise" to gather additional feedback.
The hiring suggests that Apple is working quickly to try to improve the accuracy of iOS 6 Maps content. Complaints began almost immediately after iOS 6's release; the situation was particularly bad in Australia, where one inaccuracy stranded a number of people over 40 miles away from their destination, in some cases forcing emergency services to come to the rescue
. Prior to iOS 6 Apple relied on Google for Maps data, which is generally considered more accurate.