T-Mobile is planning to push the iPhone 5 heavily in weekend advertising for Mother's Day, according to an internal memo obtained by TmoNews
. The effort should specifically focus on the trade-in offer T-Mobile has had since April 12th, in which new or otherwise qualified customers can hand in an iPhone 4 or 4S and negate the cost of buying a 5. The deal applies to both GSM and CDMA trade-ins, but does require that the old hardware have no damage.
Starting today, T-Mobile should
be running iPhone 5-based ads in newspapers. This includes local papers in the carrier's top 20 US markets, such as Los Angeles, Miami, New York, Philadelphia, Denver, and Houston. Nationally, ads are appearing in the New York Times
, USA Today
, and Wall Street Journal