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Cue talks Steve Jobs' involvement in iBooks during Monday testimony
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Jun 17, 2013, 06:16 PM
 
Under questioning at the ongoing DoJ v. Apple antitrust trial, the man who negotiated Apple's iBookstore deals with publishers -- Eddy Cue -- today disclosed some minor facts about Steve Jobs' involvement with the iBooks app. The topic came up during examination by Apple attorney Orin Snyder. Earlier in the trial, Cue established that Jobs was heavily into the concept of iBooks and the iBookstore once iPad development started ramping up. During today's testimony, Cue revealed that Jobs had micromanaged some of the smallest details of iBooks.

These included the choice of Winnie the Pooh as a bundled book. Jobs is said to have not only liked the book, but thought it showed off iBooks thanks to full-color illustrations. Up until that point, e-books were typically available only in black-and-white. To demonstrate iBooks and the iPad during Apple's January 2010 event, Jobs specifically chose Ted Kennedy's True Compass; at court Cue explained that the Kennedy family "meant a lot" to the CEO.

Cue's appearance today should mark the end of the Department of Justice's half of the trial. The rest of the week should be devoted to Apple's defense, which will involve witnesses like other Apple executives and Barnes & Noble's head of digital content.
     
   
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