Apple has inaugurated its 2013 Back to School
promotion in the US. New this year is the ability to get a $50 iTunes/App Store/iBookstore gift card alongside an iPhone purchase; previously, that card amount was limited to people buying iPads. New Mac buyers are still eligible for a $100 gift card.
To qualify for the Back to School promotion a buyer must be a current or newly-accepted student, the parent of a student, or a member of school faculty or staff. Purchases must also be made between today and September 6th, but do include Apple's regular educational discounts on top of the gift card values.