In new web and email promotions, Apple is pushing people to take advantage of upcoming US tax holidays via its online store
. Ten states are holding holidays, including Alabama, Florida, Georgia, Louisiana, Massachusetts, Missouri, New Mexico, North Carolina, South Carolina, and Tennessee. Of these, Florida is the lone addition in 2013.
As online shopping has become more and more commonplace, US states have begun to insist on collecting the same taxes from online purchases that they do at retail. These can, however, add substantially to the cost of high-end Apple products like Macs, iPhones, iPads, and the iPod touch.