Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Apple confirms acquisition of social media analyst Topsy Labs

Apple confirms acquisition of social media analyst Topsy Labs
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Dec 2, 2013, 09:00 PM
 
Apple has confirmed to the Wall Street Journal that it has purchased social media analysis firm Topsy Labs for over $200 million, though the final price was not disclosed. The company declined to elaborate on why it acquired Topsy, which is mainly known for its analysis of Twitter's output of both tweets and user data -- but its ability to target ads to iTunes Radio and mobile users, find "influencers" or use Twitter's data on music tastes to help shape iTunes Radio stations are all among the possibilities.

The purchase further solidifies Apple's alliance with Twitter, which has grown quite close over the last couple of years. Twitter was the first social network to let Apple integrate its service into the OS, and allied with Apple on the now-defunct Ping music service. By contrast, Apple's relationship with Facebook, while successful for both companies, has occasionally been more contentious.

Other potential uses of the Topsy technology could be used for other services, such as real-time traffic report supplementary data for Maps, or allowing users to analyze their own Twitter archive. Examples of Topsy's technology -- which claims to be able to search every tweet made since 2006 -- can be found on its website. An "everything" search for "Doctor Who," for example, reveals that tweets on the topic hit a peak following the release of the 50th anniversary special but have returned to normal levels since then (roughly 1,000 tweets per hour) along with other trends within the topic.



     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 01:18 AM.
All contents of these forums © 1995-2014 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2014, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2