Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Apple debuts 90-second holiday TV ad, 'Misunderstood'

Apple debuts 90-second holiday TV ad, 'Misunderstood'
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Dec 17, 2013, 02:51 AM
 
Apple has debuted a 90-second holiday TV ad for its iPhone 5s, called "Misunderstood," that is based on a family holiday home video shot on an iPhone 5s. While the company didn't say if the original home video was actually created within the family, the commercial version introduces a backstory of a teenage member of the "Harris family" who makes a thoughtful Christmas present by creating a movie on his iPhone.



Both the commercial and the original Harris family video have been posted to YouTube by Apple. The original video shows many shots of a typical American family gathering for the holidays and engaging in typical winter and Christmas activities, including decorating a tree, playing in the snow and cooking together.

The commercial version remixes the originally two-minute home movie and adds new footage showing the teenager, who is thought to be completely engaged in his iPhone and not participating in the family fun until he reveals that he was actually working on the home movie. At the end of the ad, the teen debuts the movie using AirPlay on the family's HDTV.

The ad uses a mixture of natural sound and a slow version of the song "Have Yourself a Merry Little Christmas" to create a touching message that emphasizes the family and their celebrations rather than the iPhone until the end, when the family realizes the young man has been making his own gift for them all along. The commercial and the original home video are embedded below.





( Last edited by NewsPoster; Dec 17, 2013 at 02:54 AM. )
     
Forum Regular
Join Date: Oct 1999
Location: loc
Status: Offline
Reply With Quote
Dec 17, 2013, 07:43 AM
 
This ad is brilliant.
Just sayin'
     
Junior Member
Join Date: Jan 2005
Location: Maryland
Status: Offline
Reply With Quote
Dec 17, 2013, 10:13 AM
 
Uh-oh. They wrote "Happy Holidays" instead of "Merry Christmas" at the end. That may earn Apple the wrath of the war-on-Christmas sociopaths on Faux News.
     
Grizzled Veteran
Join Date: Jul 2004
Location: Canada
Status: Offline
Reply With Quote
Dec 17, 2013, 11:26 AM
 
Happy holidays are what I take during the summer. Merry Christmas everyone. If you are not a christian, why do you bother celebrating Christmas? St. Nicholas was a real person. He helped the poor by giving gold to poor families with daughters who could not afford a dowery. Those girls were saved from being sold in to a life of prostitution by their families. You see, it was expected that the family of the bride should pay a dowery to the groom back in the day. If a family could not afford to pay a dowery, they could not marry off their daughters.
--
Aristotle
15" rMBP 2.7 Ghz ,16GB, 768GB SSD, 64GB iPhone 5 S⃣ 128GB iPad Air LTE
     
Forum Regular
Join Date: Jul 2006
Status: Offline
Reply With Quote
Dec 17, 2013, 12:51 PM
 
Even Jews can enjoy Christmas. It's a holiday, regardless of origin, whether fiction or not. It's a FREE country. Happy Holidays!!
     
Fresh-Faced Recruit
Join Date: Oct 2013
Status: Offline
Reply With Quote
Dec 17, 2013, 01:59 PM
 
@davoud, you can deny it's happening but the secularist movement is in full attack mode again this year. Faux News? Your bigotry is showing. Fox News is more real than your apparent favorite, MSNBC. How many of their on-screen people left in disgrace this year? How low are their ratings of late? Stereotyping goes both ways. Time to stop.
     
Professional Poster
Join Date: Sep 1999
Status: Offline
Reply With Quote
Dec 17, 2013, 03:19 PM
 
xomniron, calm down dude, it was a joke.
aristotles, since Christmas was co-opped from the Roman holiday Saturnalia, and incorporates Druid traditions, who the h*ll are you to say that non-Christians shouldn't celebrate Christmas.

Everyone, Happy Holidays is a phrase that was first meant to incorporate Merry Christmas and Happy New Year into one phrase. The phrase Happy Holidays goes back long before there was the so-called war on Christmas. And besides, what the h*ll is wrong with "Happy Holidays." It's inclusive.
     
Mac Elite
Join Date: Aug 2001
Location: Maitland, FL
Status: Offline
Reply With Quote
Dec 17, 2013, 05:08 PM
 
There are, in fact, at least 15 holidays celebrated in December -- in the *Christian* faith (depending on denomination, obviously).

So, in point of fact, "happy holidays" is the correct, most accurate AND most inclusive term -- you know, the kind of thing a polite and civilised society would adopt.

Whiners who claim a "war" on Christmas have laughably little knowledge about their own so-called "faith" and history -- and of course demonstrate their arrogance and contempt for others (including, ironically, Jesus' own faith of Judaism) when they insist that December 25 is the only (made-up, stolen from other religions, orgy of selfish greed) day that matters ... doesn't seem very Christ-like to me ...
Charles Martin
MacNN Editor
     
Fresh-Faced Recruit
Join Date: Oct 2013
Status: Offline
Reply With Quote
Dec 18, 2013, 11:31 AM
 
Hey, you can say "Happy Holidays" or "Festivus for the Rest of Us" for all I care. Free country. Your choice. My main point was @Davoud's derision of conservatives stereotypically watching Fox News. Which, by the way, is more "fair and balanced" than MSNBC and for 2013 had more viewers than the combined averages of CNN, MSNBC and HLN. Conservative bashing is an on-going theme here whenever an unenlightened liberal wants to take a cheap shot.

As for what is Christ-like, it is about giving, not receiving; serving, not taking. I work to do that all year. That's the spirit of Christmas, not Festivus.
     
Mac Elite
Join Date: Aug 2001
Location: Maitland, FL
Status: Offline
Reply With Quote
Dec 18, 2013, 10:49 PM
 
Xomniron: I have no way of knowing which of the two channels you mention is more "accurate," having given up on TV years ago -- but Fox was not very accurate about much of anything, and if I recall correctly there ARE other options apart from just those two channels you mention. The fact that its popular doesn't mean anything -- the reason I gave up on TV altogether is because most popular shows are aimed at simpletons who lack even the most basic critical-thinking skills. The fact that Fox News is that popular tells me plenty, and nothing good. I get my non-tech news mostly from foreign sources that have a strong track record of matching reality. America is a wonderful place, but its in a little bubble of reactionary nonsense compared to the rest of the world.

As for Christmas -- Jesus himself, from my readings of his life and work, would be mortified at any celebration of his birth, particularly a spectacular consumer orgy of materialism no matter how well-intended. You might say he was an "enlightened" liberal, and quite the conservative-basher of his day ... if you've actually read of his actions and philosophy, of course ...
Charles Martin
MacNN Editor
     
Forum Regular
Join Date: Jul 2006
Status: Offline
Reply With Quote
Dec 19, 2013, 12:24 PM
 
@Xomniron: You need to watch this Daily Show take on Fox's holiday ire. It shows how poorly Fox News is at balanced coverage.

http://www.ebaumsworld.com/video/watch/83732534/

I wonder sometimes if all conservatives have only one channel on their televisions. It's like a cult, what injustice (gay marriage, war on christmas, war on christians, etc.) will Fox rail about today.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 12:25 PM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2