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New iPad ad touts creativity, quotes Whitman
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MacNN Staff
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Jan 12, 2014, 06:16 PM
 
Apple has released a new ad for its bestselling line of tablets, one that focuses on the potential of the iPad to be used as a creative tool. The new ad shows the device being used in a range of settings by an array of different professionals, amateurs, and regular users. Over a dramatic score, the spot quotes American poet Walt Whitman, asking the viewer how they will use Apple's tablet to "contribute a verse" to "the powerful play" of life.

The ad launched alongside a microsite on Apple's webpage. That site, like the video spot, asks "What will your verse be," and shows the iPad in use in a variety of settings. It offers viewers descriptions of the users shown off in the commercial, who range in locale, use, and field. Some use the tablet to film underwater dives, while others use it on their ascents of Mount Everest. Others diagram professional hockey plays, and still others use it to produce music in China.

     
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Jan 12, 2014, 07:23 PM
 
MS take note - this is how you sell stuff. Not with Busby Berkeley numbers during corporate lunch breaks.
Just sayin'
     
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Jan 12, 2014, 07:23 PM
 
v/o Robin Williams?
Just sayin'
     
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Jan 13, 2014, 10:12 AM
 
does anyone know what music is used in that ad? It's beautiful.
     
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Jan 13, 2014, 10:26 AM
 
Narration: indeed Robin Williams, it's directly from "Dead Poets Society", when he gives that speech to his class, in the very first lesson.

Music: "Awareness" by Hanan Townshend, from the soundtrack to the movie "To The Wonder", here's the link: https://itunes.apple.com/us/album/aw...03?i=626454874
     
   
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