Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Needham: iPad's rise has not cannibalized Mac education sales

Needham: iPad's rise has not cannibalized Mac education sales
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Mar 17, 2014, 09:03 PM
 
Analyst Charlie Wolf of Needham and Company has focused on Apple's success in the education market in his latest note to investors. Pointing out that the company recently achieved EDU segment sales of over $1 billion per quarter, Wolf notes that Mac sales have held steady over the past seven years, including post-2010 when the iPad was introduced and became an extremely popular educational tool, eating into sales of other PCs.



Calling the ongoing Mac sales to the educational segment "nothing less than outstanding," Wolf offers the information as proof that "the iPad did not cannibalize Mac education sales" and said that in fact, Mac sales to education are up from the period before the iPad was introduced, indicating that schools have rediscovered the value of Macs -- particularly in conjunction with the iPad. From 2010 to 2013, Apple sold more than seven million iPads to US schools, and 5.3 million Macs, reports AppleInsider.

"The dramatic growth of iPad sales in the education market reflects the discovery by schools and universities of new uses for the iPad that were not possible with traditional PCs," Wolf said in the report. There is further evidence that iPad sales have hurt traditional PCs rather than Macs, with the iPad taking 94 percent share of the US educational market for tablets. During Apple's third fiscal quarter of 2013 (which falls during the spring), the company saw education sales top $1 billion, and is expected to duplicate and surpass the feat in its upcoming Q3 report later this year.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 07:43 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2