Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Mac News > Nike CEO hints at future collaborations with Apple

Nike CEO hints at future collaborations with Apple
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Online
Reply With Quote
Apr 25, 2014, 03:51 PM
 
In a new CNBC interview, Nike CEO Mark Parker says he is "excited" about where his company's relationship with Apple will go, something that may hint at new products. Parker is mum on specifics of collaborative possibilities, but says that in terms of the wearable fitness device industry, Nike will focus on software instead of hardware, integrating it into both Nike's products and that of its partners, with the aim of growing the Fuel brand.

Nike recently fired its entire wearable hardware team, shocking many in the industry given the company's role in establishing wearables, the industry's newfound popularity, and plans for an updated FuelBand. Parker's comments may only boost speculation that the development signals Nike involvement in the Apple iWatch, which is expected to concentrate heavily on health and fitness tracking.

Apple and Nike have been closely associated for years, mainly through the Nike+iPod initiative. People like Apple CEO Tim Cook have also been seen wearing a FuelBand.












     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 09:38 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2