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You are here: MacNN Forums > News > Mac News > 'Parenthood' TV ad markets iPhone in kid-related scenarios

'Parenthood' TV ad markets iPhone in kid-related scenarios
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MacNN Staff
Join Date: Jul 2012
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Jun 30, 2014, 12:18 PM
 
Apple has begun airing a new TV ad for the iPhone, dubbed "Parenthood." Accordingly the spot's script features a number of scenarios in which iPhone apps help parents. Some of the highlighted titles include Withings WithBaby, MyTeeth, DRAWNIMAL, Pet Manager PRO, WeMo, and Nike+ Running.

The ad is another in the "Powerful" series, marketing the various everyday uses of iOS devices. It may have been produced in-house instead of via TBWA Chiat Day, the firm responsible for much of Apple's advertising during the past decade. Apple's relationship with TBWA has soured since 2011, and recent marketing has become much more focused on "lifestyle" branding than on the products themselves.

     
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Join Date: Dec 2007
Location: Too F'ing Cold, USA
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Jun 30, 2014, 03:19 PM
 
Sigh. Turning off the light while holding your sleeping, infant child... sure, that's helpful. But to teach your children how to brush their teeth? Most of those are just silly. Your kids will associate everything that you do with a dumb cell phone. Then they won't want to do the same things without the phone.
     
   
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