Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Time Warner CEO would like to see an Apple-built television

Time Warner CEO would like to see an Apple-built television
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Nov 28, 2012, 05:47 PM
At the Business Insider Ignition conference, Time Warner CEO Jeff Bewkes expressed his desire to purchase a television designed and built by Apple. The CEO believes that Apple would likely have a solution to a fundamental problem with the television business -- content discovery and search. The executive doesn't believe that Apple will be the only manufacturer dealing with the problem, and expects to see "as many interfaces as you can get."

When specifically asked what he thought of Apple constructing a television, Bewkes said that he hopes the company does engage in such a project: "I think Apple is a great device company." Clarifying his statement, he said that Apple "brings good interface and navigation skills" which should bring growth to the industry, where the abundance of content makes finding quality programming more of a challenge than it needs to be. Gene Munster believes that the Apple TV set will be a new core product for Apple in the fall, a prediction he has made every year for several years. He expects the device to feature Siri integration, a FaceTime camera, and potentially a la carte programming, allowing viewers to select only channels that they wish to watch, rather than the bundled solutions currently offered by cable companies.
Grizzled Veteran
Join Date: Jun 2006
Status: Offline
Reply With Quote
Nov 28, 2012, 08:12 PM
that would be a huge engineering feat and would be a true challenge for apple but i believe they could handle it. when will it stop? soon people will have even greater expectations---like putting an optical drive in an imac.
imac g3 600
imac g4 800 superdrive
ibook 466
Senior User
Join Date: Jan 2008
Status: Offline
Reply With Quote
Nov 29, 2012, 08:18 AM
Ongoing rumor that has reached the point of "Bigfoot" and "Loch Ness Nellie" status in mythical sightings. I'll believe it when I see but until then it's just a fun bedtime story for your kids.

As for the a la carte, that has been a sticking point for many would-be attempts at a new digital television experience. The content providers don't want people cherry-picking the channels but I think if you offered it as set quantities of channels, that might work. Such as, you can purchase the 25-channel, 75-channel, 100-channel or 200-channel option of which you have to then select which channels (less premium channels sold separately) you want to fulfill your option. At least then the content providers are guaranteed certain number of channels for each purchase. Look, these guys didn't believe in digital musics sales at first, now it's the leading music sales medium. They didn't believe in digital movie rentals and now it's over 38% of rental sales. So they just need to have faith that digital television packages will succeed as well.
Senior User
Join Date: Dec 2007
Location: Too F'ing Cold, USA
Status: Offline
Reply With Quote
Nov 30, 2012, 03:15 AM
Originally Posted by gooser View Post
...soon people will have even greater expectations---like putting an optical drive in an imac.
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Privacy Policy
All times are GMT -4. The time now is 01:24 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2