Taiwan computer manufacturer Acer is discontinuing its eMachines brand. The move, which will see the brand's operations come to a close, forms part of the company's overall move away from budget base models and towards ultrabooks and similar form factors, something CEO JT Wang started in
late 2011.
The company is continuing its three-year brand-consolidating process, according
to DigiTimes, with the removal of the eMachines brand only being part of the process. Acer also owns
Gateway, a company it bought in 2007, and finalized its buyout of Gateway-owned
Packard Bell in 2008.
As already mentioned, eMachines focussed on the low-cost hardware section of the PC market. Its last notable releases included the $300 VESA-mountable
Mini-e nettop, and the $400 all-in-one
EZ1601.
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