Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > BlackBerry CEO discusses possibility of future OS licensing

BlackBerry CEO discusses possibility of future OS licensing
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Feb 14, 2013, 06:41 PM
 
In an interview on Thursday in Waterloo, Canada, BlackBerry chief executive Thorsten Heins said that the company is considering licensing its smartphone operating system to other phone manufacturers. The program is intended to get low-cost devices running the new BlackBerry 10 operating system to increase market share.

"It's a question of the business model and timing to trigger the decision of if and when you would do this." said Heins. He wants to see "a portfolio of BlackBerry 10 products" including "a mid-tier device or, for certain markets, even an entry-level device." OS licensing is a double-edged sword for the Canadian manufacturer. If the initiative actually takes place, it would be the company's first foray into licensing, would increase the marketshare of the OS and BlackBerry World app and media sales, but it would risk cutting into its own device sales. Limiting licensing to lower-end handsets would keep the higher end (typically, with a larger profit margin) available to itself. Heins claims that the launch was "the best launch ever in BlackBerry history" and "beyond expectations." He cautions that the company needs to "maintain that momentum, we need to ensure this is just not fireworks." The licensing program is likely to not start until the end of the year, if at all. When questioned about a timetable, Heins remarked that "if you think about the display resolution, the processors and memory you need, and then run the math, we're probably not going to get there in the next six months."
( Last edited by NewsPoster; Feb 16, 2013 at 06:26 AM. )
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 01:06 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2