The HTC One
has been made available to pre-order in the UK, ahead of an expected street date of March 15th. A number of carriers, including Vodafone
and Three UK
, have started to offer the flagship HTC device, with other retailers also offering an already-unlocked version for £510 ($780) including taxes. Another color of HTC One has also been revealed by the manufacturer.
Carriers offering the HTC One as a Pay As You Go device are charging around £480 ($730) including taxes, locked to the network. Though the £30 discount compared to the unlocked version from retailers such as Clove
would be attractive to some users, it would usually be a requirement to pay towards an airtime credit at the time of purchase.
Customers buying the HTC One as part of a contract may end up getting a raw deal, depending on the contract's specifics. BGR noted
that when compared to the 16GB iPhone 5 on an identical £33 ($50) per month contract for two years, the HTC One has a £100 ($150) upfront charge, whereas the iPhone 5 would not. Though not to the same levels, Three provide the iPhone 5 16GB on the One Plan for £36 ($55) per month with a £49 ($75) upfront cost, while the same plan for the HTC One pushes the initial charge up to £69 ($105).
A red version of the HTC One has also been spotted on the company's own website
. Though no further details aside from the image were made available, Unwired View speculates
that it could be a "limited edition" device exclusive to certain retailers or carriers.