Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > DigiTimes: LG sees 90 percent drop in full-size iPad screens

DigiTimes: LG sees 90 percent drop in full-size iPad screens
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Feb 27, 2013, 01:54 AM
According to a report from the mixed-accuracy Taiwanese trade paper DigiTimes, one of Apple's suppliers for 9.7-inch iPad displays saw a 90 percent drop in production from December to January. Orders for full-size displays went from six million units to 600,000, a figure that is seen as exceptionally low even for the traditionally slower calendar second quarter. Blame for the dramatic drop is attributed by the paper to ongoing and growing popularity of the iPad mini, which accounted for the majority of the five million displays LG shipped to Apple.

Another factor playing a role is the slight increase in demand for low-priced Android tablets, the report said, though there has been little sign of any real threat to Apple in this area as compared to smartphones. The drop in Apple orders had a significant effect on LG, but the company will likely increase its display output for iPads again later in the year if and when a next-generation iPad model is revealed. Analysts have previously said that they expect that the iPad mini will comprise a majority of iPad shipments in 2013, potentially as high as 65-70 percent. The full-size iPad, though continuing to be popular with consumers, is now seen as heavier and thicker than desired given the design achievements of the significantly thinner and lighter iPad mini (which on an operational basis is more like a miniaturized iPad 3 and does not offer all the performance of the fourth-generation iPad). The report may well have exaggerated the actual figures, but it is not unexpected for Apple to reduce orders following the holiday season. In addition, some rumors have speculated on the possibility that Apple will rush-release the next iPad revisions as early as late spring -- though there is no firm evidence of this beyond redesigned "iPad 5" case designs. Such case prototypes have been shown to not always be a reliable indicator of the actual future product. The paper claims that 3.5 to four million of the current displays made by LG per month now are destined for the iPad mini, which suggests that a "Retina" upgrade of the model may not appear as early as some reports would have it. It is widely expected that the next iPad mini would bump up the resolution of its display, which currently matches the 1024x768 resolution of the iPad 2. The numbers, if accurate, would suggest that Apple may sell as many as 11-12 million iPad minis alone in its fiscal second quarter, a softer-than-expected drop from the holiday quarter, particularly if 9.7-inch iPad sales maintain normal levels for the quarter. It is also possible that the severity of the drop could be explained by Apple over-producing full-size iPad units to help meet holiday demand, creating an excess of post-Christmas in-channel inventory that needs to be sold before "normal" production levels can be resumed.
( Last edited by NewsPoster; Feb 27, 2013 at 03:26 PM. )
Mac Elite
Join Date: Mar 2004
Location: Truckee, CA
Status: Offline
Reply With Quote
Feb 27, 2013, 03:03 AM
The full size iPad (and by extension every other tablet of similar weight) is too thick and too heavy for its intended purpose. The Mini however actually works weightwise.

And at two pounds it is absurd to market the Surface Pro as a tablet.
Dedicated MacNNer
Join Date: Jan 2002
Location: State of WA
Status: Offline
Reply With Quote
Feb 27, 2013, 10:25 AM
I don't think the larger iPad is too heavy. I guess it depends on what you're using it for. The Mini is too small for my needs (music). Of course, the 64GB model will be heavier than the 16GB one just because it holds more stuff. :-)
Fresh-Faced Recruit
Join Date: Jan 2005
Location: Los Angeles, CA
Status: Offline
Reply With Quote
Feb 27, 2013, 10:27 AM
... it just means that the next iPad in march or April will use a slightly different display, and that iPad 4 will be relegated to entry-level or updated with different display. Thus no longer needing the old iPad display assemblies.

Seriously, no one actually spends any time thinking about these things, do they?
Forum Regular
Join Date: Nov 2009
Status: Offline
Reply With Quote
Feb 27, 2013, 08:41 PM
What Steve would say?...
Fresh-Faced Recruit
Join Date: May 2005
Location: Austin, TX
Status: Offline
Reply With Quote
Feb 27, 2013, 10:38 PM
Drops in 5...4...3...2...1
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Privacy Policy
All times are GMT -4. The time now is 02:20 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2