Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > WhatsApp to shift iOS app to annual subscription model

WhatsApp to shift iOS app to annual subscription model
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Mar 18, 2013, 09:19 PM
Mobile messaging service WhatsApp plans to move its iOS program (which delivers free SMS-like messages to other WhatsApp users) to an annual subscription model rather than the one-time fee the app currently charges. The subscription would be very low-cost as well -- the first year free, then just $1 per year afterwards -- but would increase revenue and move the app to the same model the company uses on all other platforms it serves. The plan may not affect current users, but will face competition.

So far, the biggest selling points of WhatsApp has been its avoidance of advertising, preferring to have users pay for the app (or subscribe to the service) -- along with its large and growing user base of more than 100 million subscribers. Currently the service delivers 17 billion messages every day and is regarded as the most popular alternative messaging service outside of Apple's own iMessage service, which hasn't released recent figures but announced last year that it was handling more than a billion messages per day. Apple's Messages app has become so popular that it was blamed in part for the first-ever decrease in annual SMS text messaging last year.

The company is facing competition from alternatives such as Line, which also posts more than 100 million global users but makes its money through in-app accessory purchases and a more socially-oriented approach that includes access to games and free voice calls. WhatsApp's CEO Jan Koum, in an interview with a Dutch journalist, deflected questions about timetables for the switch, as well as acquisition rumors.

He said that the company has a good relationship with some carriers, despite taking revenue away from their own profitable messaging services, and added that a desktop version was not likely to be forthcoming, nor would streaming video chatting be added any time soon. On the lack of a desktop client, Koum said that while the company gets asked about one a lot, "we feel strongly that the world is moving to mobile, and [thus] we want to be mobile-only. Your phone is with you all the time, and the desktop is to many becoming a secondary experience."
Fresh-Faced Recruit
Join Date: Jul 2011
Status: Offline
Reply With Quote
Mar 19, 2013, 07:29 AM
The usual story... Offer service cheap or for free to get large user base, then raise prices when everyone's hooked. No thanks.
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Privacy Policy
All times are GMT -4. The time now is 05:18 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2