Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Best Buy hosting Samsung store-in-a-store in near future

Best Buy hosting Samsung store-in-a-store in near future
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Mar 29, 2013, 01:06 PM
 
Best Buy is reportedly going to play host to a number of pop-up Samsung shops in a number of its stores ahead of the Galaxy S4 launch in April. The temporary shops will apparently resemble the same "store-in-a-store" concept that Apple currently employs in Best Buy branches, and is said to provide customers more than one Galaxy S4 to try out.

The first Best Buy stores to receive the treatment will receive instructions to remove two aisles next to their existing mobile departments in preparation for the Samsung shop, according to information provided to Geek.com. Custom demo stations, prominent Samsung signage, and a number of other Samsung products will be on display, while staff will receive special training sessions in order to demonstrate devices effectively.

Though the pop-up shop will be helping the Galaxy S4 at launch, the Samsung store-in-a-store will be around for a while longer. A second wave of stores will receive the same treatment later in the year, with the final result said to involve a Samsung store inside every Best Buy.

Allowing Samsung to build its own store-in-a-store may end up helping Best Buy slightly improve its financial performance. The latest financial results showed it to have lost $377 million from $16.7 billion in sales, and though a Samsung store appearing in every branch won't affect the bottom line that much, it is still likely to be of some help to its current financial situation.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 02:43 PM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2