BlackBerry has launched its BlackBerry 10 OS simulation for iPhone and Android users. The web app (which can be navigated to at BlackBerry.com/Glimpse) allows iPhone and Android users the opportunity to experience the new BlackBerry operating system giving them a sense of its flavor, right on their own device. It is very similar to the strategy that Microsoft adopted with its Windows Phone 7 OS emulator and continues with Windows Phone 8
as both makers attempt to claw back lost market share.
Although limited in its capabilities, the new simulator gives iPhone and Android users a walkthrough of some of the key OS features that help to differentiate BlackBerry's BB10 operating system. BlackBerry takes iPhone and Android users on a guided tour of BlackBerry Flow, BlackBerry Hub, BlackBerry Keyboard, BBM Video with Screen Share, and its camera with Time Shift Mode. If you haven't had an opportunity to play with the BlackBerry Z10 in person, it will prove interesting even if it just to see what another mobile OS looks like on your own device.
Since the launch of the iPhone in 2007, and then Android around twelve months later, the rise of touchscreen based smartphones came at the expense of the one time market leader. BlackBerry held on to the belief that its devices with physical keyboards were still favored by consumers and business users. Even as the iPhone and Android devices captured the consumer market, BlackBerry (or RIM as it was then known) still retained a strong hold on the enterprise market. In the past two to three years, however, BlackBerry's market share in both segments has fallen precipitously with the Canadian company now holding on to less than 6 percent of the US market, according to comScore
. [via Macgasm