Reports that Panasonic will halt plasma-based
HDTV production has been refuted by an executive as incorrect. Henry Hauser, vice president of merchandising at Panasonic USA has said that plasma panel development is still taking place, contradicting comments
made by Panasonic Display vice president Kiyoshi Okamoto that the company had researched its last plasma panel.
"The technology incorporated into our ZT Series Studio Master Panel will be the basis for continued plasma display panel development and production," stated Hauser, adding that there is "still room for further improvement" on plasma panel picture quality. The company will "continue to research ways to take our Plasma technology to even higher levels where it also has the potential to be applied in our other Plasma series in the future."
Okamodo, at an event promoting the 2013 HDTV line, reportedly made comments that the 65-inch ZT60
would use the "last plasma panel" from Panasonic's R&D section, and that the company would continue using developed plasma panels in HDTVs in 2014 as well. A number of engineers have been repositioned to work on OLED development instead of plasma, something which Okamoto believes is "one of the key future products."