BBC America has signed a deal with Twitter to of the first "in-Tweet branded video synced to entertainment TV series." The announcement, made through Twitter itself
, provides little detail in the way of what exactly the service entails, but does mention popular shows Doctor Who
and Top Gear
in the message, suggesting that video advertisements for upcoming episodes of BBC properties could soon appear on the microblogging service.
The use of video on Twitter is not a new concept to the service. All Things D notes
that video of live events, such as the March Madness basketball tournament, have been included in tweets, while the six-second Twitter-owned video service Vine
is continuing to rise in popularity.
If this is indeed video advertising for BBC shows, this could be seen as a way for Twitter to earn revenues in future, alongside promoted messages
and potential revenues from its new #Music