According to "sources familiar with the company," Google is planning to debut a new subscription music service sometime during the Google I/O conference. Reports have surfaced that Google has signed licensing deals with Universal Music Group, Sony Music Entertainment, and Warner Music Group, the three largest record labels in the world in preperations to launch the music offering.
A report at The Verge
claims that "Google's subscription services would resemble Spotify, and offer on-demand songs that would be streamed to their PCs and mobile devices." Apple's service is reportedly similar to Pandora.
Adding to The New York Times
, the Google offering won't have a free ad-supported
level of service. The report has no knowledge of pricing tiers expected for the offering.