Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Barnes & Noble ceasing Nook HD production, switching to licensing

Barnes & Noble ceasing Nook HD production, switching to licensing
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Jun 25, 2013, 12:35 PM
 
Barnes & Noble is looking towards stopping production of its Nook tablet lines, after suffering losses on the device range. Instead, the retailer will be allowing a third-party manufacturer to produce the tablet, with Barnes & Noble instead concentrating on designing devices and operating its digital book marketplace.

The latest financial results show that Nook services and devices earned $108 million for the quarter and $776 million for the full year, a quarterly decrease of 34 percent and 16.8 percent for the year. The company "plans to significantly reduce losses in the Nook segment by limiting risks associated with manufacturing," states the report, and expanding that the Simple Touch and Glowlight devices will continue to be developed in-house.

The Nook HD and Nook HD+ will continue to be sold until it runs out of inventory, which should be until the holiday season, with pre- and post-sales support still to be offered along with software upgrades and online bookstore improvements. Future tablet lines will be "co-branded with yet to be announced third party manufacturers" in a licensing deal, which will allow Barnes & Noble to assume less risk in production, while still earning from devices sold and through its bookstore.

The move away from Nook hardware seems to tally with earlier reports that Microsoft considered buying the digital assets of Nook Media for around $1 billion. At the same time, leaked documents revealed the company intended leaving the tablet business by the end of the year, in favor of using third party partner devices.

Overall, Barnes & Noble suffered a net loss for the quarter of $118.6 million, with overall losses for the year reaching $154.8 million.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 09:41 PM.
All contents of these forums © 1995-2014 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2014, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2