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You are here: MacNN Forums > News > Tech News > Chitika: iPhone 5 accounts for 75 percent of 4G web traffic

Chitika: iPhone 5 accounts for 75 percent of 4G web traffic
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Jun 28, 2013, 09:14 PM
Following on the heels of -- and almost precisely in line with -- a Comscore study of US marketshare, ad network Chitika reports that when looking at just the "4G"-capable segment of the overall smartphone market, the iPhone 5 (Apple's only "4G"-capable phone) dominates web traffic just as the iPad does in the tablet arena. When looking at only 4G/LTE smartphones released since July of last year, the iPhone 5 by itself accounts for just over 75 percent of North America 4G web traffic, and when considering all still-active 4G/LTE smartphones it commands about a 40 percent share.

It should be noted that all "4G" smartphones only account for about 30 percent of the overall smartphone market, but the 40 percent share figure for the iPhone 5 among LTE units is roughly equivalent to the combined iPhone model share of the combined 3G and LTE market in the US and Canada, based on Comscore's figures released earlier today. But while looking at less than a third of the overall smartphone market, Chitika's findings reinforce the idea among people with the latest smartphones, the iPhone is far more dominant than any other brand, and appears to be beating out even Samsung by at least a 3:1 margin.

To put this another way: of the 30 percent of the overall market using 4G devices, just over half (53 percent) are using devices made in the last year. Among that group, 75 percent are using the iPhone 5. The study was conducted over the first two weeks in June and is based on tens of millions of ad impressions on Chitika's network. The 70 percent of US smartphones that cannot use LTE 4G were not counted in the study.

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Jun 30, 2013, 04:31 PM
So much for the theory that iPhones have fallen way behind the times and are obsolete compared to all the latest Android smartphones. The tech-heads love to distort the truth about the only thing that matters is having the best hardware specifications and the longest feature list. I don't think the tech industry will ever completely understand why consumers don't always need the latest and greatest devices to accomplish most of the things they need to do.

It's like the Android fanboi club always berating Apple about how far behind the iPhone is in hardware specs but they don't ever think about the majority of Android users using smartphones running Gingerbread which is nearly two years old. They're only showing their stupidity calling older smartphones nearly unusable or obsolete because they don't have the latest hardware specs introduced in the last six months or a year. Most consumers just don't care about things like that. Almost no consumer should have a need to buy a new smartphone every year.
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Jul 1, 2013, 08:14 PM

It's not that most high end Android devices have at least some vastly superior hardware specs (like connectivity, display resolution or size itself), it's that the iOS interface is starting to show signs of old age.

In a time when most late generation smartphone operating systems, be it Android, Windows Phone, or whatever; have web based and/or built-in algorithms that bend over backwards trying to learn what pertinent information to bring the user at a certain particular time, location, or even when the camera spots some triger event, present it either as a simple scrolling notification, some sort of widget, (or Microsoft's Tiles); iOS is still mostly a "hunt & peck" OS. The user has to search for or look up information.

Many users do not care much for this kind of electronic butler, and rather chose to ignore this "smart" offerings completely or disable them until a certain occasion, like when following a travel schedule. But the simple fact that this "system forwarded" information can be available when needed adds Choice, and we all know choice is a good thing.

On the last couple iterations of the Galaxy line of smartphones, this "electronic butler" can be quite useful yet completely unobtrusive. On these devices there are options to have eBook readers, or internet browsers advance a page when the user reaches the end of the current one, automatically turn off the display when the reader falls asleep, or even keep the display oriented to the user's eyes even as the device is switched to from portrait to landscape, like when turning to a side reading in bed.

One praised iOS feature my iPhone friends love, the pull-down gesture on the notifications bar, came straight from Android; so if Droid fans at least share one GUI enhancement with iOS users then maybe there is more to like, than just brute force hardware specs. Check out other platforms, you might find something you like over the fence (Android or WinPhone), and that may be iOS's next user request.
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