Just a few days after Target began offering gift cards
of up to $50 for buying various iOS devices, competitor Best Buy has jumped into the fray with a trade-in program
where buyers can trade their older iPads (iPad 2 and third-generation models) for up to $200 in gift cards that can be used for anything the retailer offers, including the latest iPad and iPad mini. The trade-in offer is only good for two days -- Friday, July 12 and Saturday, July 13 -- but the resulting gift cards can be used at the company's online site or in-store. The company said that particularly pristine trade-ins may receive even more than $200.
To qualify, customers must visit a brick-and-mortar Best Buy or Best Buy Mobile store that is accepting trade-ins. If put towards the current fourth-generation iPad, the $200 minimum gift card would lower the price of a 16GB Wi-Fi model to $300. If applied towards a 16GB Wi-Fi iPad mini, traders would pay only $129 (plus applicable taxes). For some models in exceptionally good condition, the retailer says it will over more than the $200 minimum card as a reward for trading in.
The program is modelled on Best Buy's promotion last month
for a "free" iPhone 5 after trade-in, offsetting the down-payment cost of the iPhone 5 but still requiring a two-year contract with a national carrier. The iPhone promotion was the most successful trade-in event Best Buy later.
The company says it will recycle the iPads it receives in trade, CNet
reports. While the program is a good way to upgrade an older iPad to the latest models, potential buyers are reminded that Apple is expected to produce new versions of the iconic tablets sometime in the fall
Both the older iPads and the current fourth-generation ones will be able to run iOS 7 when it comes out later this year, leaving behind only the original 2010 iPad. However, only the iPhone 5 and fifth-generation iPod touch will have access to all the new features in iOS 7. The current iPad and iPad mini cannot access the Camera app's panorama or live filter features, the third-gen iPad doesn't get AirDrop, and the iPad 2 will lack both AirDrop and all the camera changes.