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Retina-equipped iPad mini delayed until early 2014, report claims
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MacNN Staff
Join Date: Jul 2012
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Jul 12, 2013, 01:33 PM
 
A second-generation iPad mini with a Retina display has been delayed until early 2014, claims Taiwan's Economic Daily News. Apple was reportedly aiming at a Q4 2013 launch, in time for holiday sales, but encountered a shortage of Retina display panels. EDN suggests that Apple may also be planning to offer both Retina- and non-Retina models, but any other details are unknown.

Reports have so far been inconsistent about when a new Mini might arrive, and whether or not Apple will include Retina capability. A higher resolution has been the greatest demand for a second-gen device, but Apple would need to establish a supply of 7.9-inch Retina panels on top of the 9.7-, 13-, and 15-inch panels it uses for other products. The company would also need to switch to a faster processor, but it could simply use a variant of the A6X found in the fourth-gen 9.7-inch iPad.
     
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Jul 12, 2013, 03:02 PM
 
IMO any new Mini iPad with or without retina display will sell well for the holidays. It would be a mistake for Apple to not release a new version, because holiday buyers might switch to non-Apple current-tech choices.
     
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Jul 12, 2013, 03:29 PM
 
IMO any new Mini iPad with or without retina display will sell well for the holidays. It would be a serious mistake for Apple to not release a new Q4 version, because holiday buyers might switch to non-Apple current-tech choices.

IMO it would be better to constrain 15" products if necessary rather than fail to release new iPad Minis, because the Mini price point makes it a perfect holiday sales idevice. For many recipients of holiday gifts it is their first entry into a small-device ecosystem, so Apple _needs_ to target lower price point holiday gift recipients to grow the iOS ecosystem base. Every lost sale at the holidays is more than just a lost sale; each lost sale should be considered to be a new entrant into a competing ecosystem.

Offering retina plus non-retina choices make a world of sense. The retina displays could be overpriced with the non-retina displays intentionally underpriced. That would do two good things: deal with constrained supply of retina displays and drive stronger regular-display Mini sales (and consequent new entries to the iOS ecosystem).

And it would diffuse media complaints both of high entry prices and lack of retina displays. Note that many Android and Win tablets have spiffs (direct manufacturer payments to salespeople) for the retail salespeople. Lowering the entry level price of iPad Minis will help counter than sleazy tactic somewhat.
     
   
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