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You are here: MacNN Forums > News > Tech News > US Mac sales down 5 percent year-over-year in Q3, says NPD

US Mac sales down 5 percent year-over-year in Q3, says NPD
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MacNN Staff
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Jul 22, 2013, 05:19 PM
 
US Mac sales fell approximately 5 percent year-over-year during Apple's most recent quarter, which ended in June, according to new NPD data. Single-month sales for June dipped 12 percent, in spite of the launch of an upgraded MacBook Air. Piper Jaffray analyst Gene Munster comments that he expects Apple to announce a global 5 percent decline for Macs when it reveals its Q3 results tomorrow.

NPD figures also show US iPod sales sliding 32 percent during the quarter, which Munster extrapolates to an estimate of 23 percent globally. Both the Mac and the iPod are, however, increasingly marginal portions of Apple's business. The Mac represents just 15 percent of revenues, while the iPod is only 2 percent. The bulk of Apple's income has shifted to the iPhone and the iPad, both of which are believed to be eating into the iPod and Mac, respectively.
     
Fresh-Faced Recruit
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Jul 22, 2013, 06:00 PM
 
Author, how would NPD know these figures? Or are they just guessing?
     
Mac Elite
Join Date: Aug 2001
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Jul 22, 2013, 06:15 PM
 
It's a little more elaborate than "just guessing," but essentially yes. These companies have mystery shoppers and agents that gauge how well stores are selling compared to last year, and compile that data. Given that the only Mac product updated in the quarter was the MacBook Air, and that only happened in the last three weeks of the quarter, it's a reasonably safe guess that Mac sales are likely down from the previous quarter when those super-cool iMacs *finally* came out in quantity.
Charles Martin
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