Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Apple's Matcha buyout made for recommendation engine, sources say

Apple's Matcha buyout made for recommendation engine, sources say
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Aug 15, 2013, 05:30 PM
 
Apple's recent buyout of video discovery service Matcha was about getting the company's recommendation engine, which is based on a proprietary algorithm, sources indicate. Matcha is in fact said to have been picked up right after it "found the answer" -- with algorithm refinements -- to user growth and time spent in-app. User acquisition and engagement was allegedly the specific appeal to Apple, which found that Matcha did a better job than competing apps.

The sources note that the deal took place before Matcha's shutdown in May, and was worth far more than has been rumored. While some early claims put the pricetag at $1 to $1.5 million, Apple is said to have actually spent at least eight figures, more likely an amount between $10 and $15 million.

The Matcha app let users scan multiple services -- such as iTunes, Netflix, HBO, and Hulu -- to find appealing shows and movies. Apple's plans for the technology are unknown, but it could be used to help people sort through content on the Apple TV and/or the iTunes Store. iTunes now has a substantial video library. The issue, though, is that renters and shoppers are usually left to sort through genres, top charts, and pre-picked categories, rather than selections based on their tastes.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 01:35 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2