Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Beats possibly looking to drop HTC as investor, replace with another

Beats possibly looking to drop HTC as investor, replace with another
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Aug 19, 2013, 06:30 AM
 
The producer of the Beats by Dr. Dre headphone line could be forcing out HTC as an investor and replacing it with another in the future, according to a report. Beats Electronics is said to be looking to buy back the remaining 25-percent ownership stake controlled by HTC, a move similar to one performed by the company last year after allegations of HTC failing to meet certain contractual obligations.

HTC acquired a 50.1-percent stake in the company in August 2011 for $300 million, giving HTC a controlling share in the manufacturer. It is not clear why exactly Beats is considering buying the remainder back, according to the Wall Street Journal, but it is believed that the company is trying to broaden its business into a number of new areas, such as streaming music, with a new investor providing debt financing.

An attempt by Beats to remove HTC from the equation comes at a time when the phone manufacturer is launching a new global marketing campaign, in order to improve its brand recognition and its finances, with the potential loss of Beats harming HTC's carefully-laid plans.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 05:24 AM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2