Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > T-Mobile under fire from NAD for AT&T network attack advertisements

T-Mobile under fire from NAD for AT&T network attack advertisements
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
Sep 18, 2013, 08:54 AM
 
Television advertising for T-Mobile contains flawed "statements" about its service compared to AT&T that it cannot back up, according to the National Advertising Division (NAD). The Council of Better Business Bureaus-managed NAD has called for the offending ads to be removed from circulation, or changed before being viewed again.

Claims that T-Mobile offered 50-percent more bandwidth than AT&T drew NAD's ire, according to CNET. While it was based upon comparisons of HSPA networks operated by the two carriers, it did not take into account AT&T's LTE network, with not enough evidence to support a claim of congested or slower networks. T-Mobile has also been asked to modify or stop using such terms as "most advanced technology" and "faster 4G service", and to avoid using coverage maps when making any 4G or 4G LTE coverage statements. T-Mobile's "call quality" claim is also under attack, with NAD suggesting a less "overly broad" statement along the lines of "audio or voice quality."

A statement from T-Mobile states that NAD's findings "are a validation of our marketing approach. In fact, today's NAD findings won't result in any substantial changes to our marketing claims." CEO John Legere has also taken to Twitter to state "We know our marketing approach is bold, but it's the truth. Thanks AT&T for giving us the opportunity to prove it," along with the hashtag "#validated."


     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 09:49 PM.
All contents of these forums © 1995-2014 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2014, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2