Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Tim Cook blasts 'junk' devices, Android fragmentation

Tim Cook blasts 'junk' devices, Android fragmentation
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Online
Reply With Quote
Sep 19, 2013, 09:34 AM
 
Apple CEO Tim Cook has shed light on the company's smartphone strategy and his own take on the competition, namely Google's Android OS. In an interview with Bloomberg, the executive dismisses the threat posed by the inevitable "junk part of the market" against the company's new iPhone 5s and 5c handsets that were introduced last week.

Rumors pointing to a cheaper iPhone have persisted for years, however the colorful iPhone 5c only shaved $100 off the subsidized price of the upgraded iPhone 5s. Cook argues that Apple is "not in the junk business," aiming instead to satisfy customers who want a product that "does a lot for them."

Cook attempts to reframe some of the market-share data that shows Android in a clear lead, arguing that iOS devices dominate mobile Internet activity and "you can't enrich somebody's life if a product is in a drawer." The executive further claims that most Android devices end up running an OS "three or four years old" by the time a user is done with the device.

"I'm not going to lose sleep over that other market, because it's just not who we are," Cook says. "Fortunately, both of these markets are so big, and there's so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business."

The company's senior vice president of design, Jony Ive, also talks frankly about collaboration between internal divisions, highlighting his partnership with chief designer Craig Federighi following the ouster of iOS head Scott Forstall. Ive cautions against holding "your opinion" as superior when attempting to effectively work with others.

The design executive makes an indirect dig at Samsung, noting that Apple didn't "start opportunistically with 10 bits of technology that we could try to find a use for to add to our features list" when developing the new iPhones.

Despite the iPhone's success, Cook admits that many observers are disappointed when the company does not unveil a groundbreaking product. He reflects on the necessity to remember "Are you doing the right things?" rather than allowing someone else or the market influence product development.
( Last edited by NewsPoster; Sep 19, 2013 at 09:34 AM. )
     
Mac Enthusiast
Join Date: Nov 2006
Status: Offline
Reply With Quote
Sep 19, 2013, 01:04 PM
 
Glad Tim stands up for his company. Apple is always a premium product company.
     
Fresh-Faced Recruit
Join Date: Dec 2005
Status: Offline
Reply With Quote
Sep 19, 2013, 03:47 PM
 
This is the result of a company "knowing" its core character and staying true to it as much as possible – of course that also requires a company having a core character to begin with. A concept quite alien to most corporations – especially publicly traded ones.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 07:17 AM.
All contents of these forums © 1995-2014 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2014, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2