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You are here: MacNN Forums > News > Tech News > Apple (Product) RED contributions up to $65+ million since 2006

Apple (Product) RED contributions up to $65+ million since 2006
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MacNN Staff
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Sep 26, 2013, 04:57 PM
 
Apple's contributions to the Global Fund against AIDS, malaria, and tuberculosis, made via (Product) RED, have amounted to somewhere over $65 million since the company joined the program in 2006, according to Bono, U2 singer and founder of the RED initiative. He made the comments during today's annual meeting of the Clinton Global Initiative. "Apple is certainly leading the crew," he added, indicating that the company is so far generating the most money amongst RED participants.

Apple donates half of the profits from its RED products to charity. Those products are relatively marginal to Apple's business, however. They include versions of the iPod touch, nano, and shuffle, and various accessories, namely cases and covers. The iPhone, iPad, and Mac -- Apple's most profitable products -- lack RED options.
     
   
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