Amazon is raising the price of its Prime subscription
in the United States in April. The existing $79 annual rate, which provides access to free two-day shipping, Prime Instant Video, and the Kindle Owner's Lending Library, will increase on April 17th to $99 per year, and comes after similar recent price changes to Amazon Prime in areas of Europe.
The price changes will also extend to the student rate
, reports The Verge
, increasing by $10 to $49 per year. New customers appear to still have the $79 rate available to them, with the retailer likely to start promoting the rate change as a way to gain more Prime users as time moves closer to April 17th.
Last month, Prime in the UK
rose from £49 ($81) to £79 ($131) per year, though the change also allowed Amazon to rebrand LoveFilm as Prime Instant Video and include it under the Prime subscription for the first time, with a similar move occurring in Germany
. Despite murmurs of a possible music service
, the price increase in the United States does not appear to give any extra benefits to subscribers.