Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Apple hiring 'buzz' manager to get celebrity product placements

Apple hiring 'buzz' manager to get celebrity product placements
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
May 2, 2014, 02:00 PM
 
Apple has posted a new job opening for a "buzz marketing manager," notes the Houston Chronicle's Dwight Silverman. "This new Buzz Marketing role is primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television," the listing explains. This suggests that Apple wants its products seen in the hands of more celebrities, regardless of whether or not they would normally be fans.

The job may be a response to this year's Oscar ceremony, which was sponsored by Samsung and culminated in a PR stunt in which host Ellen Dengeneres took a group "selfie" using a Galaxy Note 3. The company went to the extent of training Degeneres on how to take the shot.

Apple is used to having its products in movies and TV shows, but claims it never pays for any placements. Instead it has traditionally counted on a mix of its popularity with filmmakers and the prominent logos it stamps on the backs of devices.
     
Forum Regular
Join Date: May 2001
Location: Collinsville, IL, USA
Status: Offline
Reply With Quote
May 2, 2014, 02:26 PM
 
Apple, please stay classy. Don't pay celebrities to use your products. Enough of them already do. Consumersknow this kind of thing is tacky and paid for. They're not dumb.
     
Grizzled Veteran
Join Date: Nov 2006
Status: Offline
Reply With Quote
May 2, 2014, 02:48 PM
 
All those celebrities use iPhone. Samsung has to pay any of them to use their crappy phone....it's like hiring Tom Crusie to drive Hyundai (end of his career if he does that). Apple iPhone itself is the celebrity.
     
Mac Elite
Join Date: Aug 2001
Location: Maitland, FL
Status: Offline
Reply With Quote
May 2, 2014, 07:36 PM
 
I notice that Steve Ballmer ditched his Windows Phone for an iPhone as soon as he left the company.
Charles Martin
MacNN Editor
     
Grizzled Veteran
Join Date: Nov 2006
Status: Offline
Reply With Quote
May 2, 2014, 11:57 PM
 
I will flip if Steve Ballmer got hired by Apple.
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 11:25 PM.
All contents of these forums © 1995-2015 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2015, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2