Welcome to the MacNN Forums.

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

You are here: MacNN Forums > News > Tech News > Google buys online shopping tracking firm RangeSpan

Google buys online shopping tracking firm RangeSpan
Thread Tools
MacNN Staff
Join Date: Jul 2012
Status: Offline
Reply With Quote
May 3, 2014, 11:59 AM
 
Google has acquired shopping analytics firm RangeSpan. The firm is intended to help the firm's retail service Google Shopping combat Amazon, and will help Google form more business arrangements with retailers and help with inventory management and customer trend prediction. The existing service will be shut down, and customers have already begun transitioning to new offerings.

RangeSpan examined retailers stock versus online demand. Given the data provided by RangeSpan, retailers were more easily able to identify trends and the difference between what online shoppers demanded versus brick and mortar shoppers.

Speaking about the deal, a Google spokesman said that RangeSpan will "be joining our Shopping team to help us continue to improve our services for shoppers and retailers." Google declined to state terms of the deal.

"Some of us, including me, are moving over to join Google," RangeSpan founder Ryan Regan says. "There are a lot of parallels between what we are doing and what Google is doing, and we are excited to work together." Regan and some of the team will be moving to Google's Zurich office from its current London location.
( Last edited by NewsPoster; May 6, 2014 at 03:27 AM. )
     
   
Thread Tools
Forum Links
Forum Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Top
Privacy Policy
All times are GMT -4. The time now is 09:29 AM.
All contents of these forums © 1995-2014 MacNN. All rights reserved.
Branding + Design: www.gesamtbild.com
vBulletin v.3.8.8 © 2000-2014, Jelsoft Enterprises Ltd., Content Relevant URLs by vBSEO 3.3.2