A report from the Financial Times
indicates that Facebook is working on another app to complete with the ephemeral messaging service Snapchat
. Information from sources close to the company say that the app, internally known as Slingshot, has been under development for several months at the evolving social media organization.
Facebook's new app will likely be a standalone app, separate from Facebook Messenger -- which the company has been pulling functionality away from recently. Slingshot will differ from Snapchat in that it will have a simple interface that has users tap or hold a contact's profile picture to initiate a message. A short video or picture can then be sent to them that can only be viewed once.
Development of Slingshot is most likely tied to Facebook's failure to pick up Snapchat with its $3 billion offer for the company in 2013. It could also give further explanation of why Facebook's previous self-destructing messaging application Poke was canceled earlier in the month. While the app had a short development cycle, said to be only 12 days, it was left alone for much of its shelf life without interaction from the company. By removing the app ahead of time, Facebook could be looking to remove marketplace confusion if there were two applications that featured the same functionality.
It is said in the article that Mark Zuckerberg has been overseeing the project personally, which could mean it has a tie to Facebook's Creative Labs wing. Sources tell the publication that the app could be released as early as this month, but warns that the company may decide not to release it.