has agreed to pay the Federal Communications Commission (FCC) $7.5 million in fines, as part of a settlement
over Do Not Call registry violations. The fine stems from an investigation into whether the carrier failed to "honor consumer requests to opt out of phone and text marketing communications," and is the largest Do Not Call settlement the FCC has ever reached.
Sprint will also implement a two-year plan to ensure it complies with FCC requirements for how to treat customers that opt out of telemarketing. "This consent decree relates to issues resulting from technical and inadvertent human errors, which Sprint reported to the FCC," advised a spokesperson of the carrier, who also claimed the company has made "significant capital investments" in its Do Not Call and SMS Message architecture to ensure compliance.
"We expect companies to respect the privacy of consumers who have opted out of marketing calls," said Travis LeBlanc, Acting Chief of the Enforcement Bureau at the FCC. "When a consumer tells a company to stop calling or texting with promotional pitches, that request must be honored. Today's settlement leaves no question that protecting consumer privacy is a top enforcement priority."
This is not the first time Sprint has come under fire for its telemarketing issues. In 2011, Sprint paid the US Treasury $400,000 as part of a consent decree following a similar incident involving Sprint marketing calls made to numbers on its internal Do Not Call list.