Hey - I've been using a 2010 for about 6 months now, shortly after they came out. Could not be happier. This display is so bright and sharp. It sits next to a ViewSonic VX900 driven DVI Radeon 9500 Pro, and there is no comparison. The vs is a good display; one of the better rated, but the 2010 is significantly brighter and has better color saturation. I paid 1,700 for mine, and I'd buy another if I could drive it.