Something's fishy here. PowerMax lists the new 10 GB model at $249 which is from where I was calculating the discount to $149. But Apple lists the new 10GB model at $299. Either PowerMax is selling them at a $50 discount (highly unlikely) or the quoted price includes the discount. But that would only be a $50 discount, not the $100 advertised. Looks like they jacked their iPod price up by $50 over the Apple store price, then applied the discount, thereby cutting the price break in half. Sneaky and sleazy. Fsck 'em.