Yes, although it is true that CD-Rs are made in a few factories, like every other product, there are good factories and bad ones. If you plan to do an occasional backup or a quick Audio CD, unbranded media is fine. However they tend to vary a lot in quality (usually smaller Taiwan factories) and some might be unbalanced causing coasters when you burn at high speeds (8X +). But like I said before, some are quite acceptable and can hold data for up to 15 yrs. if properly stored.
My preference when saving important stuff or mixing a good Audio CD is for Kodak, TDK or Mitsui/HP. These brands have the highest reflectivity (more compatible with older players/drives)and their pigment resists time very well, preserving contents for more than 100 years (even though I'm sure you're not going to need them by that time, it just proves they're safer).
Imation and a company in Good Old Mother England (sorry, can't recall the name) also make respectable media.
Some web sites (including manufacturers) offer the specific data, but trust me, after research and experience, nothing beats Kodak, TDK or Mitsui/HP.
Hope I could've helped. Go for it!