My advice is to not worry about name-brand memory (or 2-2-2) as long as you buy from an established vendor who unconditionally guarantees the RAM. You can compare prices at
www.ramseeker.com.
The recent firmware controversy really had nothing to do with price or vendor. In fact, it was generally the higher-priced RAM that was configured to run only at 2-2-2 that caused the problem, because the Apple firmware update requires RAM to run at 3-2-2 as well as 2-2-2. Unfortunately, people were demanding 2-2-2 RAM (and paying more for it) under the mistaken belief that it was significantly better, so some manufacturers were configuring it accordingly.
The speed advantages of 2-2-2 RAM are insignificant - measured in nanoseconds, or billionths of a second. The only people who might benefit from it are NASA engineers. The reason Apple is requiring 3-2-2 as well as 2-2-2 is because it appears to offer more stability. I wouldn't spend more for 2-2-2 RAM.