From Jacob Nielsens best seller "Designing Web Usability, The Practice of Simplicity (Highly recommended for all levels, amazon.com):
"Impress them with your ability to "deliver the goods." Simply do the best, most efficient job at giving users what they want; give them quality, not flash.(The highly regarded Web search engine Google.com is a fine example. Its spartan home page does one thing and does it well: Finds relevant Web sites when you type in keywords.)
A news site home page should not be equated with a magazine cover, says Nielsen. The printed magazine cover is meant to entice the newsstand browser into buying a copy. Don't look at a Web home page in the same way, he says, because by the time online users have hit your home page, they've already been enticed (elsewhere, by an ad or a link on another site) to visit you."
I really hope the blue/yellow experiment will go away and make room for the news we all come to yopur site for. Please!
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