umm...you should have looked at that packaging more carefully. HP doesn't make DVD-R/RW media, or DVD-R/RW drives. they make DVD+R/RW media and drives. it's well known that DVD+R media is different than DVD-R media. check out
this page for a product description. it specifically says "The HP 2.4x speed DVD+R media is designed to give you the best results with your DVD+R drive." [the superdrive is DVD-R drive] and "DVD+RW format is backed by the most well known companies in the home entertainment and PC industries: Mitsubishi, HP, Ricoh, Sony, Phillips" [no mention of pioneer, the maker of the superdrive aka pioneer DVR-A03 or 04].
firmware updates won't help you, as +R and -R are totally different media.
don't mean to sound harsh, and i know the formats are confusing, but you really should have read the packaging before purchasing...
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